Side Story #1 October 6, 2026

Professor Amelia Katanski – MTAC Kalamazoo

You may have noticed a different “intro” theme to this episode and that is because this  is our first “side story,” – a short conversation that highlights and compliments another longer episode. 

In my chat with Rob Anderson of More Than a Cyclist, he mentioned the MTAC campaign in Kalamazoo, Michigan and, since it is the only one in the U.S so far, I decided to ring up Professor Amelia Katanski who, along with some of her students, put the campaign together.

Amelia shared her process, giving anyone who might be interested in putting together a campaign in his or her community some solid information.

The current campaign has some great images, which you can see on the Modeshift Kalamazoo Facebook page.

The conversation with Amelia was very casual – I hope you enjoy it.

Transcript_October 6