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Guest: Rob Anderson
I’m really excited about this episode because it’s an approach to safety that could truly wake up the public to a concrete reason for watching out for us on the road.
Rob Anderson represents an organization called MTAC (no, not like the NCIS MTAC,)
It stands for More Than A Cyclist and their visual campaigns are seeing some remarkable results.
From social media and local billboards to
and men’s toilets – yeah, you’ll have to hear what Rob says about this – these visual reminders that cyclists are also doctors, mothers, nurses, engineers, and more are having positive effects on drivers where the campaigns are running.
What’s really so gratifying about this is that, everywhere a campaign has been initiated, it gets positive responses and wide recognition.
We are, after all, more than just cyclists.
If you log on to their website, morethanacyclist.org, you’ll find a plethora of resources to help you learn about the organization, find research that can boost your confidence to approach your community to start a campaign, and learn about the results of campaigns that have already been working.
If you log on to my Substack, you will also hear a short conversation with Professor Amelia Katanski from Kalamazoo College in Michigan. Professor Katanski has run two successful MTAC campaigns, and you can learn how she made it happen in her City.
Next time on TOC, we’ll be speaking with Peter Wilborn, the founder and lead counsel of Bike Law. Peter lost his brother to a bike crash in 1998 and has dedicated his life and his work to helping cyclists and their families when the absolute worst happens – a crash resulting in injury or worse.
Our conversation is enlightening as it goes to a hot topic right now – A.I. and how its use could impact your case.
https://healthycities.org.au/programs/more-than-a-cyclist/
https://healthycities.org.au/2024/08/21/more-than-a-cyclist-campaign-2024-2/


crossing at an angle that caused you to crash – you will appreciate
And then, we’ll do a quick check-in with
Then, I speak with