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Guests: Richard Schwinn; Sergio Bravo
EOS – End of summer… and what a strange summer it has been, especially when we look at what Mother Nature threw at us.
But we still want to feel a sense of normalcy and so, today I welcome two guests to the show.
First up is a name that is synonymous with bicycles – I would venture to say that no one who listens to this podcast doesn’t know the name OR hasn’t had a bicycle with that name on the downtube at some point in his or her life.
And after a lifetime of living and breathing bicycles, Richard Schwinn has decided it’s time to retire and at the end of June, his Waterford Precision Cycles stopped taking new orders and prepared to close the business – which he did the following month.
Richard and I have been friends and business colleagues for decades. I am always interested in what he has to say and how he thinks about things and today, he shares his thoughts about his decision to retire and close Waterford, who – if anyone – might fill the gap in what was a unique place in the custom bicycle business, and what the future might look like, including his ideas on eBike and what he calls “electronification.”
I made him promise to speak with me as soon as he and his wife returned from a well-deserved vacation and today, he fulfills that promise.
Then, I speak with Sergio Bravo, the producer of the Master Bike Builder’s Show that will take place September 16-17th in Bentonville, Arkansas.
With the absence of shows such as NAHBS and the NE Bike Builder’s Show, some regional options are beginning to fill the void and today, we speak with Sergio Bravo who decided that it might just time for a new Bike Builder’s Show.
The MBBS will take place September 16 and 17th Bentonville, Arkansas and Sergio is going to tell us all about it.
Here is a written transcript of the show. August 24_Transcript

Sometimes I wonder how I ever became so lucky as to be able to have conversations with the people I do, and this episode of the show highlights two of those people.
fascinating, the content relevant, and several of the people who are included in this film have been on the TOC podcast in the past.
The bicycle business has its biggies – the Treks and Specialized and Canyons – and then it has the custom builders such as Richard Sachs, Peter Wiegel, and my guest today, Dave Wages.
Waterford and now, both of those companies are gone.
I caught up with Matt just before Stage 1 of the Tour to chat about his article,
conversation today is about the
Having given well over 1,200 lectures in 21 states and Canadian provinces, Craig is one of the country’s most sought after motivational speakers on the economic development, tourism, and community development aspect of rail-trails, and their leveraging small amounts of public dollars to redevelop forgotten or derelict lands into treasured places.
In my last podcast, I mentioned my guest – 
I thought you’d like to see the photo of her handlebars!
Beginning Tomorrow, June 17th,
Not too long ago, we spoke with Paul Tolme, the communications manager of the Cascade Bicycle Club headquartered in Seattle.
Reynolds
this new system, the easier it shifts.
In the second half of the show, we welcome back
Cleveland’s 
James is a philosopher – both in education as his major in college, and in the way he views life, sport, and especially how we behave and think.
His new book,
My first guest is no stranger to TOC. A couple of times a year, at least, I ask journalist and NYU professor, John Surico to join me and catch us up on what is happening in NYC.
In addition to the famous rides the club offers – the 44 year old iconic
With that kind of support, it is no wonder that Cascade is able to influence local and state legislators and planners to improve cycling and walking in Washington, develop great educational programs, like the one that is being implemented in schools, and organize one of the most iconic and enduring events in the country – The famous STP – Seattle to Portland ride – that will be held July 15th and 16th this year.