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Guests: Adam Rogers; Peter Flax
This episode features two incredibly thoughtful and knowledgeable guests.
First is someone I would term a renaissance man – at least he’s a modern renaissance man.
Adam Rogers is curious about A LOT of things and while we have a great topic that he recently reported on about bike lanes and their impact on businesses, I just had to ask him about some other projects he’s delved into in his career as a journalist – so far.
One such project involved color, and you might remember the controversy. Did you see a blue dress with black fringe or a white dress with gold fringe? And does it matter that you saw one or the other? Adam thought it was not only interesting, but while working for WIRED, he dove headfirst into the subject. There is even an extensive Wikipedia page about the phenomenon.
Adam Rogers is a senior tech correspondent at Business Insider, covering 
science, technology, and our weird future. He reports on how technology changes the way we live.
I saw his article, Bike Lanes Are Good for Business, posted on March 7th, and wanted to find out what he discovered.
What I discovered is that Adam doesn’t go off half-cocked on a subject! In fact, he uncovers as much as he can find and then digs even deeper to reveal things many other journalists might miss – over worse, gloss over!
In addition to the dress controversy I mentioned at the top of the show, we also discuss another passion of his – booze. “Proof – The Science of Booze,” is the book he wrote that came out of his discovery that we didn’t know much about the science of distilling liquor.
Oh yeah, we also talk about bike lanes and what the differences are between reality and perception when a bike lane is introduced into a neighborhood.
In the second part of the show, my conversation is with author and journalist Peter Flax.
Peter and I first spoke when he became editor-in-chief of Bicycling in 2010. THAT was a long time ago, and since then, he’s moved from the east coast to the west, worked for some other publications, and now has written one of the most interesting books I’ve read in a while.
Peter Flax is a bike rider – he not only says so right at the beginning of his book, he has and does live it.
“Live to Ride, Finding Joy and Meaning on a Bicycle,” is Peter’s treatise on the bicycle world from the unique perspective of having seen almost every manifestation of bicycling – from the utilitarian to the ultra-competitive.
In “Live To Ride, Finding Joy and Meaning on a Bicycle,” Peter breaks down his 
thinking into distinct categories such as adventure, speed, and self-expression.
Each chapter of the book is punctuated by people, photographs, and commentary that represent the title of the chapter.
You know, I think he nails it when he talks about people who ride and how their reasons for riding manifest themselves. I believe we are all interested in safety and advocacy and have a common interest in our love of the bike, regardless of how we might try to pigeon-hole ourselves.
I like the book a lot and if you want to have a book of thoughtful discourse on your shelves, you would do well to get a copy! “Live To Ride, Finding Joy and Meaning on a Bicycle,” is available wherever you buy your books!
First up is 
with a love for towns and cities from his childhood. His work has been acclaimed far and wide and he thinks about what we can do on both a micro and a macro level to realize better ways to make our cities livable and safe.
In the second half of the show, 
found ourselves learning a new way of moving about, and whether it was going to and coming from work, shopping for groceries, or just getting outside for pleasure, the impact of the worldwide need to alter the way we travel is a topic of great interest to my guest, Dr. Ralph Buehler.
After 40 years of research, traveling worldwide for details about Major Taylor’s life, John Howard’s new book, 
And this is just one issue that my first guest, 
careful in those crosswalks!
I’m not sure exactly how to categorize him… he’s both ridden and crewed Race Across America, he’s done Race Across the West on a fixed gear bike, he’s been a triathlete, and now he’s the executive director of 
department of transportation to spend money on stand alone bicycle projects. Terry is hoping to change that tool.
This is the shot I was hoping he’d send with his T-shirt background!
Leah Goldstein is one of the most celebrated women athletes I’ve ever had the honor to speak with. She has set many records including at the age of 52 being the first woman to win RAAM.
My first guest today is 
Who knew that a bronze replica cannon would lead to a lifetime of machine work? And, that is exactly what happened when Paragon Machine’s Mark Norstad first realized that you could actually MAKE such a thing in a machine shop.
First up is 
Then, we review a new book from 
While he’s ridden many of the routes he details in the book, he depended upon seasoned riders to fill in the blanks on rides that he believes fit the description, but which he hasn’t done himself. 
But 
Then, I welcome Peter and Tracy Flucke back to the show to talk about their new book, 
Eric has been racing bikes since college and now, as a master’s rider in the 45-49 year age group, captured two golds and a silver at the 
As promised, my conversation today is with one of the pioneers of women’s frame design 
Over these many decades, she not only produced her very special women’s specific designs, but added saddles, shorts, jerseys, and more. In fact, I would suggest that almost everyone who has been riding for the past several decades has at least tried a Terry saddle – women AND men.