Show #583 – December 4, 2021

Guests: Tom Flood; Marc Sani

When your work and your reality start to clash, what do you do?

In the case of marketing expert Tom Flood, he followed reality and has found himself a wanted man – wanted for lectures and ideas and advocacy.

In his previous life, Tom worked in marketing for an ad agency creating content for some car manufacturers.  He was also commuting to and from work by bike.

Then, he started taking his son to school and, from the perspective of his bike saddle, he began to see the absurdity of our car-centric culture and what it has done to discourage any other types of transportation – especially biking and walking.

In our conversation, I jump up on my soapbox for a moment to voice both frustration and resignation about the lack of a cohesive way of getting biking and walking across to the people who need to hear it – not those of us who already do.

Tom is one of the first people – who not only gets it, but is doing something about it.  You can check out some of his cool ideas, including his videos, at www.creativebyrovelo.com

Dana Point, California warns eBike riders to slow down as you come into the community, which begs the question – how many are riding eBikes and why are they going so fast?

eBikes really are taking the world by storm and, People for Bikes conducted a short summit bringing in a wide variety of folks to talk about how eBikes are impacting the bike industry and some of the pitfalls that seem to be arising for which there are no concrete remedies.

Marc Sani, penned an article in the November 22nd issue that broke down the PFB summit and I wanted to pick his brain for the show this week.

Marc and I break down what was discussed at the Summit, answer a few questions, ask a few more questions, and still haven’t come to concrete conclusions about many of them.

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